ABOUT GENESIS

AT GENESIS, OUR PHILOSOPHY IS SIMPLE – BRING TO LIFE THE SORTS OF BIKES WE ENJOY RIDING. LUCKILY FOR US A GOOD FAIR FEW OF YOU SHARE OUR THOUGHT PATH!

We’re not the biggest out there but our size does afford us to take a few risks; namely to push through bikes that bigger companies might deem too fringe or oddball to ever grace their range. If we enjoy riding it and think there’ll be enough folks out there that will too, then its fair game in our eyes! We’re sticklers for detail, going to the nth degree to try and wring out every last bit of performance whilst keeping things accessible.

Materials snobs we are not, and, depending on what’s best for given bike and intended usage you’ll find carbon, Titanium, steel and Aluminium all used across the range to good effect.

Most of our bikes will have ‘built-in’ practicalities (we’re not one to pigeonhole a bikes usage) that will enable you to use them daily across many different scenarios. Design and technology working in perfect harmony in a thoroughly thought through, practical package.